The pop culture princess treated viewers to an NFT from her new Superplastic collection on The Tonight Show.
OG influencer Paris Hilton has continued her crusade into the metaverse, saying she sees it as the "future of partying, hanging out and socializing on Monday, Hilton appeared as a guest on The Tonight Show Starring Jimmy Fallon.
Where he discussed his experiences in the non-fungible token (NFT) community Hilton told Fallon he would be leaving his first NFT collection with Superplastic on the Source Protocol "soon" but didn't elaborate on a framework for Superplastic is a Vinyl.
She revealed the collection, titled "Forever Fairytale," to viewers a collage of memories with her new husband Carter Reum Then she gave away the company's first NFT collection to Fallon and more NFTs to every viewer."
I think it's the first NFT giveaway in television history," Fallon said in presents Collaboration with Hilton although this will be her first collection, it’s far from her first foray into the NFT space in April 2021, Hilton sold her “Iconic Crypto Queen” NFT for $1.1 million.
In a November 2021 interview with The Guardian, Hilton said that she had begun investing in crypto in 2016 when she “became friends with the founders of Ethereum.”
Since then, she’s amassed an admirable NFT collection of 141 pieces, including a “Bored Ape” and works by Grimes and Steve Aoki.
The pop culture icon has become a somewhat unexpected advocate for the metaverse in recent times.
Hilton’s “Paris World” debuted on online gaming platform Roblox during New Year’s Eve 2021, where Hilton played a DJ set to a virtual crowd.“
I think it’s important for people to not only be in the physical world but also to be in the digital world,” she told Bloomberg on Friday.
Paris World comes complete with an amusement park, petting zoo, nightclub and mansion where users can buy outfits from her closet or hang out on her yacht to date, the metaverse island has only attracted a total of around 63,900 visitors according to Roblox stats.
For comparison, Roblox's ALDC Studio world, inspired by American reality show Dance Moms, has amassed more than 30.5 million views Hilton has more than 55 million followers across her social media accounts on Instagram, Twitter, Facebook, Snapchat and YouTube.
Disappointing stats, Hilton said she remains hopeful for the island's future fame following the success of her reality show The Simple Life in 2003. She recently launched a new show called Paris in Love and a podcast called This is Paris.